Porsche 718 Cayman front

Porsche Will Not Participate In The 2017 Detroit Auto Show

Porsche has joined a growing list of manufacturers who have decided not to participate in next year’s Detroit Auto Show.

The Detroit Auto Show, also known as the North American International Auto Show, is the second oldest auto show after the Paris Motor Show. It was organised by William E Metzger in 1899. The Detroit Motor Show was followed by the New York Motor Show the following year. It was also organised by William E Metzger in 1900.

Porsche has now joined Maserati and Bentley, who are no longer a part of the oldest American auto show. Porsche says that the Detroit Auto Show concentrates mostly on new car launches and it attracts a lot of media attention. However, the attendance to the event is low. This was the reason why Jaguar Land Rover, Mini and Tesla did not take part in the event last year.

Detroit Auto Show
The world’s second oldest auto show does not receive many visitors and concentrates only on new launches

Image source – Google plus

The German car maker says that taking part in the show is not viable anymore. They are not able to show good profit figures achieved after attending the show. Porsche also skipped the event in 2009 for the same reason. They will now concentrate more on the New York Auto Show and the Los Angeles Motor Show, where the number of visitors is high.

However, at the same time, Mercedes-Benz remains committed to the NAIAS. They tend to bring their world premiere products here.

The next edition of the North American International Auto Show will be held in Detroit between the 8th and 22nd of January next year.

Porsche currently sells the 718 Boxster, 718 Cayman, the new Panamera, Macan, Cayenne and the iconic 911 sports car. The 918 Spyder hypercar has been sold out.

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