SsangYong Chairman W on display at Silverstone front right

SsangYong Chairman W Luxury Saloon Makes Its UK Debut

The SsangYong Chairman W luxury sedan has been imported to the UK and was displayed at the Silverstone race circuit this weekend.

The Korean car maker, who is a sponsor for the Silverstone Classic race, displayed a left-hand drive version of its luxury saloon, the SsangYong Chairman W, at the Silverstone race circuit this weekend.

Although it is based on the old W140 S-Class, the underpinnings of the Korean luxury car has been redeveloped by SsangYong. The 5135 mm long car is powered by a 3.6-litre straight six petrol engine producing 246 bhp at 6,600 rpm and 343 Nm of torque at 4,000 rpm. The engine is paired to a Mercedes-derived 7-speed automatic transmission and power is sent to all four wheels.

SsangYong Chairman W on display at Silverstone interior

The car comes equipped with a Harman Kardon entertainment system, rear electrically adjustable seats, air suspension and an 8-inch TFT monitor in the rear passenger compartment.


The SsangYong Chairman W is one of the best-selling luxury cars in the Korean market. It has been priced equivalent to 40,000 pounds. A long wheelbase version with an extra 300 mm is also on sale in Korea.

As of now, there are no plans to officially import the car to the UK. The company is currently judging the reaction and will take a decision later. The car that was on display will go through UK registration and type approval.

SsangYong Chairman W on display at Silverstone rear right

“The Chairman W has done very well in the Korean market over the years. Historically it has been the best-selling limo in that market and we simply wanted to bring one over here to have a talking point. If it proves popular, maybe we will bring a few into the UK,” said SsangYong CEO, Paul Williams.

The SsangYong Chairman W competes with the Kia K9 and the Hyundai Genesis.


SsangYong Chairman on display at Silverstone image gallery


Image source – Autocar UK

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