Land Rover Defender with original Land Rover

Land Rover Defender Name Trademark To Be Renewed

The Land Rover Defender seems to be back as Jaguar Land Rover applies for to renew the trademark

The application to renew the name was applied by the British car maker in Europe back in May. They have also applied in the Philippines earlier this month. Both the applications are still pending. Financier and industrialist, Jim Ratcliffe had earlier shown interest in reviving the Land Rover Defender name.

Last Land Rover Defender
Production of the Land Rover Defender ended in January this year

“The registering of trademarks in various categories and classes is a routine practice,” a Jaguar Land Rover spokesperson told Autocar. “The Defender remains a key part of our future product strategy, and the development of the next generation model remains on track as does our ongoing Land Rover Reborn programme, through Land Rover Classic.”

The trademark applications confirm the fact that Land Rover is looking to build a new Defender. Very little information is available on the iconic SUV. The Defender line-up will feature many variants including an extreme off-road car called the SVX and built by Special Vehicle Operations (SVO). The SUV is due in 2019.

Land Rover Defender with original Land Rover
The Land Rover Defender with the original Land Rover

The last Land Rover Defender rolled out of Land Rover’s Solihull plant earlier this year, 68 years after production began on the original car.


Source – Autocar UK


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